Have you been having problems getting your boss (and business owner) to embrace the need for social media? Has he/she been pushing back against it? If so, the reasons why, and how to combat them, may be found in this article.
The biggest hold back (and I've seen this with several companies) is that the people who want to help out with social media don't have a plan. Create the plan first, then talk with the business owner.
Check out the whole article here: http://www.onlinesuperninja.com/why-business-owners-dont-embrace-social-media/
