Friday Sharing: Why You Need A Social Media Marketing Strategy & How To Start One

Today's article share was found on Pinterest with this fun description: "Running a business? Want to boost sales? You need a social media marketing strategy! Here is how to start an effective social media marketing strategy."

Seeing as I've mentioned social media marketing planning and strategy a few times this past month, I figured this would be a good article to share.

You can find it on Pinterest here: https://www.pinterest.com/pin/275775177159910243/

Or on the original website, here: http://www.twelveskip.com/marketing/social-media/1414/start-social-media-marketing-strategy

Have a great Friday!

Saturday Sharing: 5 Social Media Studies That Can Make Your Social Media Marketing Strategy Better

Every so often someone shares a link with me via Twitter or Facebook that I think is worth sharing with everyone.  A couple weeks or so ago, someone linked me to this article on OPTIMIND DIGITAL MARKETING that talks about studies done in social media and pieces of advice from them that can be useful in making your social media marketing strategy better.

The article tells you not only something specific about each of the five studies, but then tells you why it's important and what information you should be taking away from it.

Check the article out here: http://www.optiminddigital.com/5-social-media-studies-that-can-make-your-social-media-marketing-strategy-better/

Tuesday Tips: Put Thought Into It Before Creating Social Media Profiles

Another piece of advice, which seems like common sense but is often forgotten: have a plan before going full steam ahead into creating your social media profiles.

Social media can be daunting and having a plan of action to launch social media incrementally - instead of all of them at once - can be a huge help.  It also helps to consider what forms of social media you really need because chances are you don't need all of them or won't be able to handle them all if you are a small business/organization.

It's always good to start small and grow.  Start with a Facebook page and Twitter.  If you are a crafter and you make jewelry or other items you have to photograph to advertise, consider Pinterest as well.  And go from there.  Not all forms of social media will fit each person/company's need.  You need to figure out what will work best for you and your company and create a plan of action from there.

Realize that you will have to invest time in social media each week, and in many cases each day, to help it grow and get out there.  You may also have to invest some money, but look at that as advertising money to get your name out there.

Figure out what kind of posts you want to post and perhaps even schedule some.  Just remember to check your social media outlets and respond if/when people post back to you.

Tuesday Tips are a series of tips released on Tuesday each week regarding a hint or tip to help you manage and market your Facebook presence better.  You can find all the Tuesday Tips by clicking on the Tuesday Tips tag below.