Tuesday Tips: Is Your Facebook Page Up-To-Date

We’ve talked about auditing your Facebook page in the past, but it’s probably time to talk about that again.

Have you recently checked, say in the last three to six months, to see if all the information on your Facebook page is current and accurate? If you haven’t, here are some areas to check:

1. Review About box and about page

The about box on the main page of your website tells your fans and potential fans about you. It includes a brief description as well as a link to your website. Make sure all of the information is current and the link points where you want it to go.

The about page contains a lot more detailed information, as seen below.  Verify and update all of the information or remove information you don’t want to appear there.

2.  Add your call to action

The call to action feature was added, if I remember correctly, in the last six months. If you haven’t taken time to set this up, now is a great time to do it.

3. Review scheduled posts or schedule posts for the upcoming months.

If you have posts scheduled, make sure they are still aligned with the direction you are going with your social media plan. It’s also a good time to schedule future posts, especially holiday well wishes, notifications of hour changes, sales or other information that may come up during the next few months.

4.  Update Milestones

Milestones are a great way to show achievements. It can be something as simple as a number of likes achieved, 5-year anniversary, 10-year anniversary, $1,000,000 in sales or anything you come up with. People like seeing the milestones made by companies they follow.

Optional:

5. Set a featured video

If you chose to set a featured video, it will appear at the top of your About box on your main page.  Adding a featured video is pretty easy. Simply select a video from your uploaded video, or upload a video, then you have an option to add it as a featured video.

Be sure to add a description to your Featured video that way people know what it's about when they go to watch it.

Tuesday Tips are a series of tips released on Tuesday each week regarding a hint or tip to help you manage and market your social media presence better.  You can find all the Tuesday Tips by clicking on the Tuesday Tips tag below.